Google 'Maximizers'

The Poetic Permutations of Google ‘Maximizers’ · MarketingVOX
The Los Angeles Times provides an intriguing peek at the behind-the-scenes workings of Google‘s “Maximizers,” the in-house team of writers who help search advertisers construct haiku-like text ads that will attract clicks (via SearchEngineLowdown). (If advertisers are getting more sales through Google ads, they’re likely to boost their spending, of course). “I’ve learned to speak in 95-character sentences,” one Maximizer says, referring to the three lines of text – of a maximum 25, 35 and 35 characters each – that the ads consist of.

Curieux ces nouveaux métiers…
Le LA Times parle de “commercial poets

Voir l’article du LA Times


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